Hyorim Kim
March 29 2010
RD3
Honesty is always important
One of my favorite stories is George Washington and a cherry tree. When George Washington was six years old, he visited to a smithy. He found a really nice little hatchet and he brought it to home. Like other kids, young George Washington wanted to try the hatchet. He found a beautiful English cherry tree in his house garden and he cut down the tree. However, the tree was his fathers’ favorite. After founding the tree, George Washington’s father really got angry. His father asked him “George, do you know who killed my beautiful tree in the garden?” despite of fear, he confessed what he did. The anger on his father’s face was gone and he told that “My son, that you should not be afraid to tell the truth is more to me than a thousand trees.” This story represents how honesty is important and beautiful thing. I also impressed how George Washington’s father responded his son’s truthiness. [THESIS] Honesty is the most important ethical values in our lives. Especially, honesty has to be the fundamental component that parents and leaders must possess since they have a great responsibility to own their people. [THESIS]
We well know that how can we act to be an ethical and honest person, such as not to lie to others. However, sometime, depend on situations, people’s opinion is varied about lying. For example, although a person has the information that others need, if he remains silent when others are asking a question does he lie? Many people think that he is not lying, he has a right to do, the Fifth Amendment. However, my opinion is a little different. Edward Lee states that not answering a question when you know the answer is considered lying because you're lying about your knowledge of the question and feigning ignorance. Keeping silent is still one of communicative ways, it could be caused misunderstandings by other people. To be honest, what we say and what we do are the same or not we deviate from honesty. Because of such reason, honesty is the most rudimentary element to be a parent and leader.
Wes Hanson introduces six standards of ethics, called the “Six pillars,” In his book the “Making Ethical Decisions. The six pillars are trustworthiness, respect, responsibility, fairness, caring, and citizenship. Every components have to be considered by people equally but depends on people’s position some ethical factors are more valuable among the “Six pillars.” For example, honesty and responsibility are the most important factor to parents, while caring and responsibility are more worth to leaders in business.
Because of Confucianism, we have a number of saying related to being parents in Korea. The most well known saying is “parents are the mirrors that reflect their children’s behavior.” In other words, parents are the role model of their children. I have worked at mental clinic center as an art therapist. Parents brought their kids that considered as abnormal behaviors such as lying all the times and violence. However, eventually, in the end of the therapy, most of parents have contributed their kids’ unfavorable behaviors. Simply, seven-year old child tell lies always to his or her parents, friends, and teachers, where does lies come from? Children learn from their parents. Indeed, there is a new research about parental lying done by University of Toronto and the University of California, San Diego. If parents are regularly lying to their child, it causes children’s misbehaviors and damaging feelings. ( 2009 ) Parents have responsibilities for their children because only honest parents can bear honest kids. Parents are the leader of a house and their children, the role of leader is very important not only in house but also business.
Leaders in a company are greatly related to ethical issues such as caring and responsibility because they provide products that people use. The product could be food, toys or cars. If they ignore caring and responsibility for people using their goods, company would lose customers’ trust and be in a big danger. Recently, we had a big new about Toyota recall. Until the recall issued, Toyota Company had a good business image that they produce reliable cars. First time when I received the new, I thought the problem was simply a defective part of cars. However, by chance, I have read a magazine about a piece of interesting article Toyota recalls. Early in 2006, one of employees of Toyota warned the significant safety problem in a number of cars to his boss. Although Toyota Company knew that the widow electronic system could cause problems, they ignored due to the cost-cutting plan and the name of competition. I was very impressed what the employee said four years ago that “become a great problem that involves the company's survival.”
The one of most important ethical values is honesty. Being honest is always is valuable both in home and work place. In house, parents are the role model of their children. When parents keep honesty in how they act and speak, they can raise healthy children mentally. Children learn how they behave through copying their parents. Parents have a responsibility to their kids’ ethic problems. Today many of companies are dealing with either quality or quantity. According to severe competitions in industry, some companies tend to chose quantity rather than quality. Leaders of a company must understand that when they are producing a product and take care users and their responsibility of their product. When leaders lost their honesty, it causes significant dilemmas to their people and business. We do not consider hiding honesty, but we always consider hiding lies and unethical issues. Especially, parents and leaders are required full of honesty because they never hide their lies or unethical issues because there is always someone can be affected by them and eventually not being honesty will be exposed in the air.
Works cited
Hanson,Wes. “Making Ethical Decsions.” Joesphson Institute. [http://josephsoninstitute.org/MED/index.html]
DeMello, January, “Discussion 1 (March 18)” Online posting. 17 March 2010. Laulima Discussion. 27 March 2010 [https://laulima.hawaii.edu/portal/site/KAP.33517.201030/page/c2a89a6c-a93e-47dd-b419-873ef93bb50f]
Lee, Edward, “Discussion 2 (March 18)” Online posting. 17 March 2010. Laulima Discussion. 27 March 2010 [https://laulima.hawaii.edu/portal/site/KAP.33517.201030/page/c2a89a6c-a93e-47dd-b419-873ef93bb50f]
University of Toronto. "Lies My Parents Told Me: Parents Use Deception To Influence Their Children." ScienceDaily 23 September 2009. 27 March 2010 [http://www.sciencedaily.com¬ /releases/2009/09/090922132844.htm]
Monday, March 29, 2010
Wednesday, March 17, 2010
Negative Impacts of Ads
Hyorim Kim
17 Mar 2010
RD2 (Final)
Negative Impacts of Ads
As a consumer, today we have various choices of a product by the fast development of industry. For instance, if we go to the store to buy a toothbrush, a supermarket provides consumers with many different kinds of toothbrushes. A number of companies have been producing similar goods, competing with one another. The best way of trying to sell their products is by advertising their products through the media. The sole purpose of commercials is to attract people into purchasing a certain product from their company instead of someone else’s company. Some companies gain competitive advantages over their rivals, by advertising illogical slogans, sexual or criminal images to make the ads more alluring. [THESIS] Ads containing illogical and sexual concepts have negative impacts on people. Ads containing excessive sexuality are offensive to women and effect adolescent behaviors. [THESIS]
According to Dr. Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, advertisers do not focus on all audiences, instead, they narrow down a certain audience group (Goshgarian, and Krueger p.330). The narrowed audience group consists of potential buyers. Commercials are a new way of marketing and reach customers with a special message. However, in order to have a powerful influence, some commercials purposely contain logical errors, called logical fallacies (Goshgarian, and Krueger 48), to manipulate people who are targeted by advertisers. I found advertisements that tend to manipulate people who are possible targets established by advertisers.
For example, in the commercial featuring the Motherly Cubes, a frozen baby food product, the commercial starts with a mother pushing her shopping cart with her baby to the frozen food section. The mother says “all moms want to give their babies the best start in life. That's why I love motherly cubes 100% natural grain.” The commercial contains both the Bandwagon Appeal and Circular Reasoning. The bandwagon is easy to appear in advertisements because it gives people the image that “people are doing this and thinking that.” Bandwagon slogans direct people to act in a certain way. (Goshgarian and Krueger 419-48) The “Motherly Cubes” commercial contains a message that the concerns mothers have for their babies are the reason to buy their product, but it is not; it is a form of bandwagon. All moms want to give their babies the best start and natural foods, which are generally true, however, mothers who are truly concerned for their babies’ life and health would not want to feed them instant frozen food. Therefore, what the actress said is not a general idea accepted by all mothers. Feeding babies frozen food can never be a logical reason for the babies’ best starts in their lives because the commercial slogan does not have evidence to support its claim. Such fallacy is called circular reasoning. (Goshgarian and Krueger 48) Not too many commercials contain such logical fallacy, but commercials containing sexuality also make adolescents and women vulnerable. Remington Taum gives a good example of selling sexuality in TV commercial.
Calvin Klein’s perfume commercial, CK In2u, starts out with one girl and boy meeting each other on the street and smelling each other. The girl keeps teasing the boy and she unfastens his belt and runs away into the elevator. The commercial ends with the girl and boy on a couch touching each other. This commercial definitely denotes sexual contents. Remington Taum also points out that this commercial contains a logical fallacy which is post hoc, ergo propter hoc. Post hoc, ergo propter hoc is a wrong cause-and-effect relationship. The main message of this commercial is that if you use CK In2u, the other gender would be attracted you However, such happening in the commercial is impossible in reality by a perfume. CK In2u commercial contains the post hoc, ergo propter.
Portraying sexual concepts in advertisements can be a powerful technique to attract people because sex stimulates people’s curiosity. Although sexual advertisements are hard for audiences to understand what they are advertising, many companies employ sexual concepts to their top selling products, such as Puma’s Kneeling and Carl’s Jr. Hamburgers. The Carl’s Jr. Hamburgers’ commercial is renowned thanks to Paris Hilton’s sexual appeal in the commercial, where she is wearing swim suit and washing the car with her body. In the Puma’s commercial, a school girl is kneeling down in front of a guy. Although the audience cannot see their heads, people can easily imagine the sexual intended content. In addition, the female model in the commercial is a school-looked girl and indeed, most of customers of Puma are teenagers. In other words, these kinds of ads provide a chance to adolescents to imagine the situations what they are watching.
Pediatrics research has shown advertisements’ impact to the adolescents. It has been reported that averagely an adolescent sees about 250 ads per hour. The problem is that they do not have the ability to understand or distinguish the notion of various commercials, which means that they are defenseless. (dfd) According to the research, when adolescents are exposed to media containing sexual concepts, they are more likely attempt sexual intercourse or other activities. In addition, most of the models in the ads are erotic and skinny. Such factors impact on adolescents’ body images. Many of adolescents are eager to be the same as the skinny models’ look. Indeed many teenagers are suffering from eating disorders to reduce their weight.
To make a more powerful sexual commercial than others, some commercials contain even unethical issues, such as rape and murder. These unethical issues influence negative impact on adolescences and women. One of Dolce & Gabbana advertisements in a magazine, there is a topless guy pushing a girl onto the ground and the girl is wearing a sexy dress. She seems to resist the guy and four other guys around them are watching the situation. The commercial situation describes rape and this commercial does not have relationship with fashion. The other example is Jimmy Choo’s advertisement in our text book. In the advertisement, a dead woman is lying in a car truck and a guy is digging the ground with his shovel. This commercial contains murdering and abandoning of a dead body. Both Dolce & Gabbana and Jimmy Choo ads contain criminal-like contents, such as rape and murder, in order to give the audiences strong impressions, which are very offensive to women. These kinds of ads are describing women as victims of crimes. Such unethical commercials have negative influences not only on women but also on the adolescences.
As Jennifer Pescador stated, commercials for movies, special events, and sports provide people with information. In general, however, most of the commercials have negative on towards people. Commercial is a marketing tool to approach its target customers quickly. Each commercial contains messages to manipulate people to act in certain ways. Moreover, nowadays many advertisers employ sex in commercials to sell their products from shoes to hamburger. They want to give a shocking impression on people. However, ads containing illogical messages are misleading and manipulating people’s thoughts.
Moreover, using criminal concepts or excessive sexuality in advertisements is offensive to women and causes significant negative impacts on the adolescents. Especially, adolescents are vulnerable and they do not ready for distinguishing the notion of ads yet. Advertisers are responsible. Therefore, when advertisers consider commercial concepts, they must deliberate ethical issues and further social impacts.
Works Cited
"Children, Adolescents, and Advertising." Pediatrics. 2006. American Academy Pediatrics, Web. 27 Feb 2010.
[http://aappolicy.aappublications.org/cgi/reprint/pediatrics;118/6/2563.pdf]
Gifford, Amy. "Sex Sells Best?." Inventorspot (2007): 3-1. Web. 29 Feb 2010.
[http://inventorspot.com/articles/ads_prove_sex_sells_5576]
Goshgarian, Gary, and Kathleen Krueger. Dialogues. 6th ed. 771. Longman Pub Group, 2009. 419-48. Print.
Kilbourne, Jean. “Buy This 24-Year-Old and Get All His Friends Absolutely Free.” Dialogues: An Argument Rhetoric and Reader. 6th edition. Eds. Gary Goshgarian and Kathleen Krueger. New York: Pearson-Longman, 2009.
Pescador, Jennifer. "No, Ads Don’t Have Negative Impact." Online posting. 19 Feb 2010 Laulima discussion. 28 Feb 2010
[https://laulima.hawaii.edu/portal/site/KAP.33517.201030/page/c2a89a6c-a93e-47dd-b419-873ef93bb50f]
Taum, Remington. "Logical Fallacies ." Online posting. 27 Feb 2010 Laulima discussion. 27 Feb 2010
[https://laulima.hawaii.edu/portal/site/KAP.33517.201030/page/c2a89a6c-a93e-47dd-b419-873ef93bb50f]
Log of Completed Activities
_X__ Feb. 9t- Intro to Paper #2. Read the Guidelines for Paper #2. (Confirmation reply required.)
Feb 15M: Holiday: Presidents’ Day
_X__ Feb. 16t- Complete readings for paper #2. (Confirmation reply required.)
_X__ Feb 19F- Laulima Discussion: Ad Pros and Cons
_X__ Feb 26F- Laulima Discussion: Logical Fallacies Exercise
_X__ Mar. 1M – RD2 due [50 pts]. Review the guidelines. (Confirmation reply required.)
_X__ Mar. 4T- RD2 evaluations due [50 pts]. Review the guidelines. (Confirmation reply required.)
Mar 5F- No classes.
_X__ Mar. 8M- FD2 due [125 pts]. Review the guidelines. (Confirmation reply required.)
17 Mar 2010
RD2 (Final)
Negative Impacts of Ads
As a consumer, today we have various choices of a product by the fast development of industry. For instance, if we go to the store to buy a toothbrush, a supermarket provides consumers with many different kinds of toothbrushes. A number of companies have been producing similar goods, competing with one another. The best way of trying to sell their products is by advertising their products through the media. The sole purpose of commercials is to attract people into purchasing a certain product from their company instead of someone else’s company. Some companies gain competitive advantages over their rivals, by advertising illogical slogans, sexual or criminal images to make the ads more alluring. [THESIS] Ads containing illogical and sexual concepts have negative impacts on people. Ads containing excessive sexuality are offensive to women and effect adolescent behaviors. [THESIS]
According to Dr. Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, advertisers do not focus on all audiences, instead, they narrow down a certain audience group (Goshgarian, and Krueger p.330). The narrowed audience group consists of potential buyers. Commercials are a new way of marketing and reach customers with a special message. However, in order to have a powerful influence, some commercials purposely contain logical errors, called logical fallacies (Goshgarian, and Krueger 48), to manipulate people who are targeted by advertisers. I found advertisements that tend to manipulate people who are possible targets established by advertisers.
For example, in the commercial featuring the Motherly Cubes, a frozen baby food product, the commercial starts with a mother pushing her shopping cart with her baby to the frozen food section. The mother says “all moms want to give their babies the best start in life. That's why I love motherly cubes 100% natural grain.” The commercial contains both the Bandwagon Appeal and Circular Reasoning. The bandwagon is easy to appear in advertisements because it gives people the image that “people are doing this and thinking that.” Bandwagon slogans direct people to act in a certain way. (Goshgarian and Krueger 419-48) The “Motherly Cubes” commercial contains a message that the concerns mothers have for their babies are the reason to buy their product, but it is not; it is a form of bandwagon. All moms want to give their babies the best start and natural foods, which are generally true, however, mothers who are truly concerned for their babies’ life and health would not want to feed them instant frozen food. Therefore, what the actress said is not a general idea accepted by all mothers. Feeding babies frozen food can never be a logical reason for the babies’ best starts in their lives because the commercial slogan does not have evidence to support its claim. Such fallacy is called circular reasoning. (Goshgarian and Krueger 48) Not too many commercials contain such logical fallacy, but commercials containing sexuality also make adolescents and women vulnerable. Remington Taum gives a good example of selling sexuality in TV commercial.
Calvin Klein’s perfume commercial, CK In2u, starts out with one girl and boy meeting each other on the street and smelling each other. The girl keeps teasing the boy and she unfastens his belt and runs away into the elevator. The commercial ends with the girl and boy on a couch touching each other. This commercial definitely denotes sexual contents. Remington Taum also points out that this commercial contains a logical fallacy which is post hoc, ergo propter hoc. Post hoc, ergo propter hoc is a wrong cause-and-effect relationship. The main message of this commercial is that if you use CK In2u, the other gender would be attracted you However, such happening in the commercial is impossible in reality by a perfume. CK In2u commercial contains the post hoc, ergo propter.
Portraying sexual concepts in advertisements can be a powerful technique to attract people because sex stimulates people’s curiosity. Although sexual advertisements are hard for audiences to understand what they are advertising, many companies employ sexual concepts to their top selling products, such as Puma’s Kneeling and Carl’s Jr. Hamburgers. The Carl’s Jr. Hamburgers’ commercial is renowned thanks to Paris Hilton’s sexual appeal in the commercial, where she is wearing swim suit and washing the car with her body. In the Puma’s commercial, a school girl is kneeling down in front of a guy. Although the audience cannot see their heads, people can easily imagine the sexual intended content. In addition, the female model in the commercial is a school-looked girl and indeed, most of customers of Puma are teenagers. In other words, these kinds of ads provide a chance to adolescents to imagine the situations what they are watching.
Pediatrics research has shown advertisements’ impact to the adolescents. It has been reported that averagely an adolescent sees about 250 ads per hour. The problem is that they do not have the ability to understand or distinguish the notion of various commercials, which means that they are defenseless. (dfd) According to the research, when adolescents are exposed to media containing sexual concepts, they are more likely attempt sexual intercourse or other activities. In addition, most of the models in the ads are erotic and skinny. Such factors impact on adolescents’ body images. Many of adolescents are eager to be the same as the skinny models’ look. Indeed many teenagers are suffering from eating disorders to reduce their weight.
To make a more powerful sexual commercial than others, some commercials contain even unethical issues, such as rape and murder. These unethical issues influence negative impact on adolescences and women. One of Dolce & Gabbana advertisements in a magazine, there is a topless guy pushing a girl onto the ground and the girl is wearing a sexy dress. She seems to resist the guy and four other guys around them are watching the situation. The commercial situation describes rape and this commercial does not have relationship with fashion. The other example is Jimmy Choo’s advertisement in our text book. In the advertisement, a dead woman is lying in a car truck and a guy is digging the ground with his shovel. This commercial contains murdering and abandoning of a dead body. Both Dolce & Gabbana and Jimmy Choo ads contain criminal-like contents, such as rape and murder, in order to give the audiences strong impressions, which are very offensive to women. These kinds of ads are describing women as victims of crimes. Such unethical commercials have negative influences not only on women but also on the adolescences.
As Jennifer Pescador stated, commercials for movies, special events, and sports provide people with information. In general, however, most of the commercials have negative on towards people. Commercial is a marketing tool to approach its target customers quickly. Each commercial contains messages to manipulate people to act in certain ways. Moreover, nowadays many advertisers employ sex in commercials to sell their products from shoes to hamburger. They want to give a shocking impression on people. However, ads containing illogical messages are misleading and manipulating people’s thoughts.
Moreover, using criminal concepts or excessive sexuality in advertisements is offensive to women and causes significant negative impacts on the adolescents. Especially, adolescents are vulnerable and they do not ready for distinguishing the notion of ads yet. Advertisers are responsible. Therefore, when advertisers consider commercial concepts, they must deliberate ethical issues and further social impacts.
Works Cited
"Children, Adolescents, and Advertising." Pediatrics. 2006. American Academy Pediatrics, Web. 27 Feb 2010.
[http://aappolicy.aappublications.org/cgi/reprint/pediatrics;118/6/2563.pdf]
Gifford, Amy. "Sex Sells Best?." Inventorspot (2007): 3-1. Web. 29 Feb 2010.
[http://inventorspot.com/articles/ads_prove_sex_sells_5576]
Goshgarian, Gary, and Kathleen Krueger. Dialogues. 6th ed. 771. Longman Pub Group, 2009. 419-48. Print.
Kilbourne, Jean. “Buy This 24-Year-Old and Get All His Friends Absolutely Free.” Dialogues: An Argument Rhetoric and Reader. 6th edition. Eds. Gary Goshgarian and Kathleen Krueger. New York: Pearson-Longman, 2009.
Pescador, Jennifer. "No, Ads Don’t Have Negative Impact." Online posting. 19 Feb 2010 Laulima discussion. 28 Feb 2010
[https://laulima.hawaii.edu/portal/site/KAP.33517.201030/page/c2a89a6c-a93e-47dd-b419-873ef93bb50f]
Taum, Remington. "Logical Fallacies ." Online posting. 27 Feb 2010 Laulima discussion. 27 Feb 2010
[https://laulima.hawaii.edu/portal/site/KAP.33517.201030/page/c2a89a6c-a93e-47dd-b419-873ef93bb50f]
Log of Completed Activities
_X__ Feb. 9t- Intro to Paper #2. Read the Guidelines for Paper #2. (Confirmation reply required.)
Feb 15M: Holiday: Presidents’ Day
_X__ Feb. 16t- Complete readings for paper #2. (Confirmation reply required.)
_X__ Feb 19F- Laulima Discussion: Ad Pros and Cons
_X__ Feb 26F- Laulima Discussion: Logical Fallacies Exercise
_X__ Mar. 1M – RD2 due [50 pts]. Review the guidelines. (Confirmation reply required.)
_X__ Mar. 4T- RD2 evaluations due [50 pts]. Review the guidelines. (Confirmation reply required.)
Mar 5F- No classes.
_X__ Mar. 8M- FD2 due [125 pts]. Review the guidelines. (Confirmation reply required.)
Monday, March 1, 2010
Negative Impacts of Ads
March, 1. 2010
Hyorim Kim
FD#2
According to the industrial development, new products are turning out every single day in a fast pace and people have various choices in their purchase. For instance, when we go to a supermarket to buy a tooth blush, we could see an abundant tooth blushes which filled an entire wall. A number of companies have been producing the same good and competing with other company producing similar product with them. As a result, the industry of commercial advertising also has grown fast. The purpose of commercials is to attract people a certain product so that make them want to buy the product among others. The problem in contemporary commercials is to be a more luring advertising to people among one’s competitors, commercials tend to manipulate, be deceptive and offensive to people. [THESIS] In general, most of advertisements have a negligible negative impact on our lives by illogical and sexual concepts especially on women and adolescents.[THESIS]
According to Dr. Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, advertisers do not focus on all audiences, instead, they narrow down a certain audience group targeted (Goshgarian, and Krueger 330). The narrowed audience group is consisted of potential buyers. Commercial is the new way of marketing to reach customers with a special message. However, in order to be a powerful temptation, some commercials contain logical errors, called logical fallacies (Goshgarian, and Krueger 48), to manipulate people who are targeted by advertisers. I have found an appropriate example of advertising that tend to manipulate target customers.
The name of product is Motherly Cubes, a frozen baby food brand, and Jenny Webber is the director. The TV commercial of Motherly Cubes starts with a mother having her baby in shopping cart. A mother is pushing a shopping cart around frozen food section in a mart and a baby is in the cart. In the background, other two mothers are shopping with her baby. The main actress, the mother, says “all moms want to give their babies the best start in life. That's why I love motherly cubes 100% natural "grain or range" This commercial contains the Bandwagon Appeal and Circular Reasoning. The bandwagon is easy to appear in advertisements because it gives people image that “people is doing this and thinking that.”(Goshgarian, and Krueger 419-48) The renowned slogan for bandwagon is “Smart shoppers shop at Sears.”
“All moms want to give their babies the best start in life, that’s why I love motherly cubes 100% natural "grain or range" This commercial contains a meaning that mothers concerning their babies love to buy “motherly cubes” which is bandwagon. All moms want to give their babies the best start and natural foods, which are generally true, but mothers really concerning their babies’ life and health, most of them would not want and feed instant frozen food for their babies. Therefore, what the actress said is not general idea that accepted all mothers. Feeding a baby the frozen food never can be a logical reason for the baby start in life because the commercial slogan does not have accurate evidence to support. Such fallacy calls circular reasoning. (Goshgarian, and Krueger 48) Not only many commercials contain such logical fallacy but also make adolescents and women vulnerable by commercials focused on sexuality.
Brining sexual concepts in advertisements is one of powerful techniques to attract people. Sex stimulates people’s curiosity. Although sexual advertisements are hard to recognize what they sell, in reality, many of advertisements employed sexuality are top selling products such as Puma’s Kneeling and Carl’s Jr. Hamburgers. (Gifford) The main a school girl is kneeling at a guy feet and she is touching his knee. Even though, heads of models is limited. People can easily image a sexual situation. Carl’s Jr. Hamburgers got famous by Paris Hilton’s sexual appeal in the commercial. She is wearing swim suit and car washing with her body. Until see the final scene of the commercial, audience may not recognize what she is advertising. My classmate, Remington Taum sets a good example that is selling sexuality in TV commercial.
Calvin Klein’s perfume commercial, CK In2u, starts with one girl and boy. They meet at a street and smell each other. The girl keeps teasing the boy, unfasten his belt, and runaway into elevator. The boy follows the elevator finally meets her. The commercial ends on a couch and the girl and boy touch each other. This commercial definitely gives image of sexuality. Reminton Taum also point out that this commercial contain logical fallacy which is post hoc, ergo propter hoc. Post hoc, ergo propter hoc is a wrong cause-and-effect relationship. The main message of this commercial is that if you use CK In2u, other gender would be attracted you. Therefore, CK In2u commercial contains the post hoc, ergo propter.
To be a more powerful sexual commercial among others to shock or stimulate people, some commercials contain even unethical issues such as rape and homosexuality or Lesbianism. These unethical issues influence negative impact on adolescences and women. For example, one of Dolce & Gabbana advertisements in magazine, in two pages of advertisement, a topless guy is pushing a girl on the ground and she is wearing sexy dress. She seems to resist the guy but four guys around them are watching the situation. The commercial situation describes rape and this commercial does not have relationship with fashion. The other example is Jimmy Choo’s advertisement from our text book, the Dialogues. In the advertisement, a dead woman is lying in a car truck and a guy is digging ground with his shelve. This commercial indicates murder and abandonment of a dead body. Both commercials of Dolce & Gabbana and Jimmy Choo contain criminal issues such as rape and murder and are very offensive to women at the same time. Such unethical commercials have negative influences not only women but also adolescences.
A research has shown that advertisements impact on adolescents. An adolescent views about 250 ads per hour. The problem is they do not have ability to understand or distinguish the notion of various commercials which means they are defenseless. (Pediatrics) According to Pediatrics research, when adolescents are exposed at sexual media such as ads, they attempt to do sexual intercourse or other activities. In addition, most of models in ads are erotic and skinny. Such factor impacts on adolescents’ body images. They perceive their body shape has to be the skinny model. Actually many teenagers are having eating disorder to reduce their weight.
As Jennifer Pescador, classmate says commercials such as movie, special event, sport, help people to have information. However, in general, most of commercials have negative impact on people. Commercial is a marketing tool that approach its target customer in a fast pace. Each commercial contains message to manipulate people to act in certain way. Moreover, today many advertisers employ sex in commercial to sell everything from hamburger to shoes. They want people to be shocked by their ads. However, using criminal concepts or excessive sexuality in advertisements are offensive to women and cause significant negative impact on adolescents. Definitely commercials are responsible. Therefore, when advertisers consider commercial concepts, they must deliberate ethical issues and further social impacts.
Works Cited
Gifford, Amy. "Sex Sells Best?." Inventorspot (2007): 3-1. Web. 29 Feb 2010..
"Children, Adolescents, and Advertising." Pediatrics. 2006. American Academy Pediatrics, Web. 27 Feb 2010..
Goshgarian, Gary, and Kathleen Krueger. Dialogues. 6th ed. 771. Longman Pub Group, 2009. 419-48. Print.
Taum, Remington. "Logical Fallacies ." Online posting. 27 Feb 2010 Laulima discussion. 27 Feb 2010
Pescador, Jennifer. "No, Ads Don’t Have Negative Impact." Online posting. 19 Feb 2010 Laulima discussion. 28 Feb 2010
Hyorim Kim
FD#2
According to the industrial development, new products are turning out every single day in a fast pace and people have various choices in their purchase. For instance, when we go to a supermarket to buy a tooth blush, we could see an abundant tooth blushes which filled an entire wall. A number of companies have been producing the same good and competing with other company producing similar product with them. As a result, the industry of commercial advertising also has grown fast. The purpose of commercials is to attract people a certain product so that make them want to buy the product among others. The problem in contemporary commercials is to be a more luring advertising to people among one’s competitors, commercials tend to manipulate, be deceptive and offensive to people. [THESIS] In general, most of advertisements have a negligible negative impact on our lives by illogical and sexual concepts especially on women and adolescents.[THESIS]
According to Dr. Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, advertisers do not focus on all audiences, instead, they narrow down a certain audience group targeted (Goshgarian, and Krueger 330). The narrowed audience group is consisted of potential buyers. Commercial is the new way of marketing to reach customers with a special message. However, in order to be a powerful temptation, some commercials contain logical errors, called logical fallacies (Goshgarian, and Krueger 48), to manipulate people who are targeted by advertisers. I have found an appropriate example of advertising that tend to manipulate target customers.
The name of product is Motherly Cubes, a frozen baby food brand, and Jenny Webber is the director. The TV commercial of Motherly Cubes starts with a mother having her baby in shopping cart. A mother is pushing a shopping cart around frozen food section in a mart and a baby is in the cart. In the background, other two mothers are shopping with her baby. The main actress, the mother, says “all moms want to give their babies the best start in life. That's why I love motherly cubes 100% natural "grain or range" This commercial contains the Bandwagon Appeal and Circular Reasoning. The bandwagon is easy to appear in advertisements because it gives people image that “people is doing this and thinking that.”(Goshgarian, and Krueger 419-48) The renowned slogan for bandwagon is “Smart shoppers shop at Sears.”
“All moms want to give their babies the best start in life, that’s why I love motherly cubes 100% natural "grain or range" This commercial contains a meaning that mothers concerning their babies love to buy “motherly cubes” which is bandwagon. All moms want to give their babies the best start and natural foods, which are generally true, but mothers really concerning their babies’ life and health, most of them would not want and feed instant frozen food for their babies. Therefore, what the actress said is not general idea that accepted all mothers. Feeding a baby the frozen food never can be a logical reason for the baby start in life because the commercial slogan does not have accurate evidence to support. Such fallacy calls circular reasoning. (Goshgarian, and Krueger 48) Not only many commercials contain such logical fallacy but also make adolescents and women vulnerable by commercials focused on sexuality.
Brining sexual concepts in advertisements is one of powerful techniques to attract people. Sex stimulates people’s curiosity. Although sexual advertisements are hard to recognize what they sell, in reality, many of advertisements employed sexuality are top selling products such as Puma’s Kneeling and Carl’s Jr. Hamburgers. (Gifford) The main a school girl is kneeling at a guy feet and she is touching his knee. Even though, heads of models is limited. People can easily image a sexual situation. Carl’s Jr. Hamburgers got famous by Paris Hilton’s sexual appeal in the commercial. She is wearing swim suit and car washing with her body. Until see the final scene of the commercial, audience may not recognize what she is advertising. My classmate, Remington Taum sets a good example that is selling sexuality in TV commercial.
Calvin Klein’s perfume commercial, CK In2u, starts with one girl and boy. They meet at a street and smell each other. The girl keeps teasing the boy, unfasten his belt, and runaway into elevator. The boy follows the elevator finally meets her. The commercial ends on a couch and the girl and boy touch each other. This commercial definitely gives image of sexuality. Reminton Taum also point out that this commercial contain logical fallacy which is post hoc, ergo propter hoc. Post hoc, ergo propter hoc is a wrong cause-and-effect relationship. The main message of this commercial is that if you use CK In2u, other gender would be attracted you. Therefore, CK In2u commercial contains the post hoc, ergo propter.
To be a more powerful sexual commercial among others to shock or stimulate people, some commercials contain even unethical issues such as rape and homosexuality or Lesbianism. These unethical issues influence negative impact on adolescences and women. For example, one of Dolce & Gabbana advertisements in magazine, in two pages of advertisement, a topless guy is pushing a girl on the ground and she is wearing sexy dress. She seems to resist the guy but four guys around them are watching the situation. The commercial situation describes rape and this commercial does not have relationship with fashion. The other example is Jimmy Choo’s advertisement from our text book, the Dialogues. In the advertisement, a dead woman is lying in a car truck and a guy is digging ground with his shelve. This commercial indicates murder and abandonment of a dead body. Both commercials of Dolce & Gabbana and Jimmy Choo contain criminal issues such as rape and murder and are very offensive to women at the same time. Such unethical commercials have negative influences not only women but also adolescences.
A research has shown that advertisements impact on adolescents. An adolescent views about 250 ads per hour. The problem is they do not have ability to understand or distinguish the notion of various commercials which means they are defenseless. (Pediatrics) According to Pediatrics research, when adolescents are exposed at sexual media such as ads, they attempt to do sexual intercourse or other activities. In addition, most of models in ads are erotic and skinny. Such factor impacts on adolescents’ body images. They perceive their body shape has to be the skinny model. Actually many teenagers are having eating disorder to reduce their weight.
As Jennifer Pescador, classmate says commercials such as movie, special event, sport, help people to have information. However, in general, most of commercials have negative impact on people. Commercial is a marketing tool that approach its target customer in a fast pace. Each commercial contains message to manipulate people to act in certain way. Moreover, today many advertisers employ sex in commercial to sell everything from hamburger to shoes. They want people to be shocked by their ads. However, using criminal concepts or excessive sexuality in advertisements are offensive to women and cause significant negative impact on adolescents. Definitely commercials are responsible. Therefore, when advertisers consider commercial concepts, they must deliberate ethical issues and further social impacts.
Works Cited
Gifford, Amy. "Sex Sells Best?." Inventorspot (2007): 3-1. Web. 29 Feb 2010.
"Children, Adolescents, and Advertising." Pediatrics. 2006. American Academy Pediatrics, Web. 27 Feb 2010.
Goshgarian, Gary, and Kathleen Krueger. Dialogues. 6th ed. 771. Longman Pub Group, 2009. 419-48. Print.
Taum, Remington. "Logical Fallacies ." Online posting. 27 Feb 2010 Laulima discussion. 27 Feb 2010
Pescador, Jennifer. "No, Ads Don’t Have Negative Impact." Online posting. 19 Feb 2010 Laulima discussion. 28 Feb 2010
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